Lead generation programmes

All businesses need leads in order to make sales. They are the life-blood of any company.

In addition to a solid sales process, businesses can use a variety of web-driven techniques to uplift the rate of leads into their business; it's a matter of exploiting the tools available to you and making sure you stay ahead of your competition.

There's no replacing solid long-term marketing planning, but if you want to act fast, this could be a great way for you to get the results you are looking for.

There are a number of basic tools that we can employ on your behalf to generate leads ...

‘Pay per click’

Online advertising campaign (eg. Google Adwords)

• Links directly to people making searches relevant to a specific product - we define the search terms and bid on them on your behalf
• The more you pay, the higher you come in the sponsored listings
• The bigger the daily budget, the more frequently your advert appears

Google AdWords is the leader in this market – the ability to manage and fine tune your campaign is considerable but you need to be very skilled in the world of AdWords to make the most of the opportunities it presents. We ensure you you achieve this.

Search engine optimisation (SEO)

Improves your position in the ‘natural’ listings

• You will have HUGE amounts of competition and hence it's hard - but not impossible - to get to ‘page 1’ of Google
• It's a highly dynamic environment - it's not a one-hit wonder; you have to be this for the long haul!
• Search volumes have to be relatively high to justify the spend - you want to be getting sure of a return on your investment
• You can spend a lot of money optimising and still only end up on page 4
• We're not saying it doesn't work - because it most definitely does - we are just saying you need to be realistic about what you might be able to achieve
• Clicks are ‘free’

Email marketing

Directed at the exact people you want to talk to

• We research and buy relevant and up-to-date email lists
• We develop skillful and effective email marketing mailers
• We send email campaigns on your behalf - or even facilitate doing this your self - with instant and powerful reporting on results

Fisrt steps ...

In our experience the best starting point is to invest in a 'pay-per-click' / AdWords campaign. It can be set up very quickly and immediately gives valuable information about search volumes, competitors, click through rates and other important data – and it gets you very visible VERY quickly.

From the feedback we receive, we can recommend a detailed lead generation strategy that can include one or all of the tactical options described here.