Other clients- Pirelli Tyres

Pirelli Tyres

The client:

Pirelli, one of the world’s top tyre manufacturers, wanted to develop and build brand loyalty amongst two of its key audiences – high performance car owners and motorbike owners.

The solution:

Development of a membership-driven club for the two sectors with magazines for each sector and bi-monthly ezines. CProject sources all the benefits for the club members on behalf of Pirelli.

The direct marketing recruitment campaign supports Pirelli’s membership growth targets and the resulting sector-specific databases provide Pirelli with a real marketing edge.

Neil Booker

If we just leave CProject to get on with the job, we can rely on their common sense and initiative to do it and that on completion, we can see from their paperwork not only that we will be paying what we expected but how that figure was reached.
The success of a project can be attributed to 50% creativity and 50% implementation.

An idea might be brilliant but if it can't be developed and implemented in time and to budget, then what is the point of it? CProject have an ability to make things implementable.

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