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SEEDA
The client:SEEDA - the South East England Development Agency - have a remit to support youth enterprise, as part of the national 'Make you mark' campaign. The Mark was a youth-based magazine intended to encourage enterprise and entrepreneurialism in young people, with advice and support as to how they could take their ideas forward and be successful. The solution:When we took over the magazine (issue 3 onwards) we transformed it into a magazine of their peers; featuring success stories of young people close to their own age who had already started on the road to success. Whether it was the perpetual offender who had been inspired by a Prince's Trust initiative to become a sailing instructor and change his life, an up-and-coming rock band with their first recording deal, or two young guys running the fastest-growing telemarketing business in the South. We added student photographers, illustrators and journalists into the mix, giving them a real-life experience of working to a professional commission. CProject worked really hard to pull together the multiple aspects of the project - not easy when you have 12 student photographers, an illustration competition, 16 feature contributors and multiple levels of approval through local Government agencies to satisfy! Their version of The Mark was a radical development from its beginnings. |
